How to choose the right keywords?
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There are many ways to get traffic to your website. With organic search, the best ways to attract traffic is with the right headings for your customer and secondly, with content useful to your customer. It's twofold: |
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1.) On-page Optimization and |
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2.) Content Creation |
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In this report you will find 3 types of Keywords: |
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1.) Head Terms |
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2.) Middle Terms |
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3.) Longtail Keywords |
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With headterms, the search intent is difficult to say. For example, the word "dog". When someone searches dog, they could be looking to adopt, buy accessories, or looking for dog names. The point is the intent is unclear. These terms tend to have the highest volume as one would imagine but may not attract the type of traffic you're looking for. |
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The next term is Middle Terms. This is when the searcher's intent is now a little more clear but information is still unclear. For example, that same person searching for dog realizes they're looking for "dog leashes". Dog leashes is a little more specific but we still don't know if they're looking to buy, looking to learn how to use it, looking to use it for a different animal. These terms are perfect for On Page SEO. Use these words for your page titles. |
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Lastly, you have the long tail keywords. These are perfect for finding content to write about. It's pretty obvious at this point what the search is for. Examples would include "how to walk a dog on a leash", "The best leash for large dogs", "Must have dog accesories for new owners". These keywords may have lower volume but will reward you in the long run. Because the intent is more clear, the traffic coming in from these keywords tend to be quality. |
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2 Best Ways to use this Report |
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1.) Find out who your customers are. Answer these questions: |
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What would my customers search on google to find me? |
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How can I provide useful information to them? |
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Who are they? What age group do they belong to? What's their occupation, income level...etc? Try to create customer avatars. |
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Now that you have visualized that customer. Go through the list and one by one, read the keyword. Ask yourself if the person behind the search matches your customer profile. Why would this person search this keyword? Is this person looking for my services? Does this keyword serve a purpose? If this keyword resonates, then keep it. If not, delete it or store somewhere else. |
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2.) Go to KW Type, and filter by: |
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Middle Term if you're looking for keywords for onpage optimization, ideas for future products/services, any geographical areas to target. |
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Longtail Term if you're looking to write content. Content is how you get ranked on google. Remember, write what your customers would want to know about otherwise you're wasting time. For example, you sell dog food but writing about dog names. Chances are your dog name article will attract people to your site, but it doesn't mean they will purchase anything because they're just looking for dog names. Instead write about the best dog foods, wet vs dry food, cons of a raw diet, etc. The point is to write so you can persuade them to buy your product/service. |
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Tips |
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Be patient. It takes time for Google to rank. |
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Once you start ranking, it is wise to use to write content around the longtail keywords BUT don't ONLY write content around the longtail keywords. |
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The goal is to drive traffic, be the #1 for what your customer is looking for so write other content you think your customer may want even though it's not searched for. Think of KWs like bait, and content is what reels them in more and more. This is how you would differentiate yourself. Knowledge is power! |
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Whenever you see TEMPLATE, CHECKLIST, PDF, FREE in your keyword these are great opportunities to offer as freebies to your site visitor. Chances are they're looking for help in that field, and if your landing page and pitch is convincing enough, you may just get business that way BUT always search that term on google before creating content. Sometimes if it has pdf in it, it may be a published book or another brand's copyright therefore always check just in case. |
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If you see "_______ near me" and you're a local business with a physical location, then that is a great opportunity to register with Google My Business. |
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A page should be at the very minimum 500 words. If you cannot write content for a longtail keyword with over 500 words, then consolidate it with another related page. |
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If you see a year in your keyword, thats your chance to create an updated version of it! For example, "Best computers to buy for kids 2018". The 2018 may look outdated, but if it's getting searches it means there's an opportunity to create that same content but for 2020. It tells us the searcher is sensitive to the date of their searches. |